Many corporates now understand the value of external recruitment expertise. That is a positive development. However, some companies take it too far by assigning the same vacancy to multiple agencies at the same time.
Although this may seem like a smart way to increase reach and speed, it often leads to inefficiency, confusion, and damage to the employer brand.
Reasons why this approach is counterproductive:
1. Candidate Overload
When multiple agencies approach the same candidate for the same role, it creates noise. Candidates may feel overwhelmed or question the professionalism of the hiring company. In some cases, they may withdraw from the process entirely.
2. Loss of Control
With several agencies involved, there is no central coordination. This leads to inconsistent messaging and a fragmented candidate experience. The company loses control over how its brand is represented in the market.
3. Representation Conflicts
A candidate can only be officially represented by one agency. When multiple agencies reach out, disputes arise over who introduced the candidate first. This causes delays, administrative issues, and frustration for all parties.
4. Lower Commitment from Agencies
Agencies that know they are competing for the same role are less likely to invest time in understanding the company and its needs. They focus on speed rather than quality, and may assign less experienced consultants to the task.
5. Higher Costs in the Long Run
If multi-agency searches become standard, agencies will need to increase their margins to cover the risk of unpaid work. This leads to higher costs for the client, without a guarantee of better results.
6. Exclusivity Builds Partnership
Choosing one agency and giving them a short exclusive period, for example two weeks, encourages commitment and quality. The agency will invest time, communicate clearly, and represent the company professionally. If the agency does not deliver, the company can always reassess and choose another partner.
In recruitment, more is not always better. Strategic exclusivity leads to better results, stronger relationships, and a more professional candidate experience. Companies should take the time to select the right partner, and give them the space to deliver.